HTC's 2014 plan for success includes a wearable device, updated One, and renewed marketing

This is definitely a proof of the decaying, declining mobile phone industry.

Actually, the bad news is not just for HTC. While Samsung and Apple seem to be doing well enough for now, it is only a question of time before the market saturates and the volume of new phone sales dives a free fall.

If people are laughing at the poor looking 3 strategies of HTC, I really don't see others doing any better. The only meaningful thing mentioned about Samsung and Apple is their "marketing machine".

As for innovations? None from Apple or Samsung either! The only bigger difference of iPhone 5 from its predecessors is finger print technology, which is more than 10 years old! And, it has been simply bought from Authentic!

Give me the definition of innovation please...

One sign of it is that even Apple is trying to get new money making tools by investing on wearable devices.

When looking at the market of 4K TV, 3D TV, or even the one time hero of "Web 2.0", the market is not going to endorse any new toy so easily.

In fact, if talking about saving the earth, the resources, the best thing to do is to do nothing.
Things like wearable devices, or any ToI, they are nothing but a waste of everything, at the cost of many things, and delivering nothing substantial to the consumer, but sucking more bucks from them.

The manufacturers are lucky enough to continue doing so far only because the consumers are simply to slow to realized the deceiving game.

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I just wrote about my year with the HTC One and expressed my disappointment in continued financial problems for HTC. According to Bloomberg, statements made by HTC chairwoman Cher Wang indicate HTC's plan for turning things around include a wearable device, updated One model, and a renewed focus on marketing.

Wearable device
Ms. Wang stated that their wearable device would be available in time for the winter 2014 holiday season so there are plenty of ways the market could change before we see their device. We don't know if it will be a watch, activity tracker, smartphone companion, are even a set of HTC glasses.

HTC makes some fantastic hardware and I am excited to see what they can do in the wearable space. I know at previous HTC Frequencies events we talked with them about wearable technology so they have been thinking about this for years. I am not too worried about the hardware, but it's the ecosystem that will be important.

HTC could, and probably should, use existing activity ecosystems if they are launching an activity tracker. They could collect data and work with the rather open Fitbit or Jawbone UP systems and s a user of both I would love to see that. I don't think it will help to lock people into an HTC-only ecosystem.

Updated HTC One
It comes as no surprise that there will be an updated HTC One, with leaks and rumors heating up this week. There is talk that we could see this announced a early as this month. As you know I love the HTC One and can't wait to see the next iteration.

Renewed marketing efforts
HTC signed up Robert Downey Jr. for a ton of money to be a part of a rather strange Here's To Change campaign. I think many had fun coming up with ways to use the letters HTC, but we didn't see much success in selling HTC Ones and showing off HTC's innovations.

Apple and Samsung have powerful marketing teams and demonstrate success in the smartphone space. Hopefully HTC can come up with a plan to at least get people talking about them again, but there is additional competition from companies like Nokia, LG, Google, and others.

Ms. Wang also made a clear statement about the possibility of an HTC buyout, stating, "“I haven’t been approached. I think they didn’t approach me because I think they know me and they know I am not going to sell.”

Given such a strong statement it looks like the fate of HTC is up to HTC alone and 2014 will be a pivotal year for the company. With the possibility that Apple may enter the wearable market, they will have an updated iPhone, and a marketing machine that can't be touched it is definitely going to a steep hill to climb for HTC. Do you think these three strategies will change things around for HTC?
http://www.zdnet.com/htcs-2014-plan-for-success-includes-a-wearable-device-updated-one-and-renewed-marketing-7000026051/