According to Associated Press, Reebok ads claimed that wearing EasyTone shoes leads to 28 percent more strength and tone in the buttock muscles and 11 percent more strength and tone in hamstring and calf muscles than regular walking shoes. But Federal Trade Commission (FTC) alleged this was false.
Usually, manufactures will fight back vigorously against such kind of accuses. But in this case, even Reebok acknowledged that "The allegations suggested that the testing we conducted did not substantiate certain claims used in the advertising of our EasyTone line of products".
And the result? A fine of $25 millions paid to FTC.
An astronomical figure to any ordinary persons. But, don't ever forget that for a market of $1.1 billion from this alleged EasyTone, $25 millions are nothing, just a cheap advertisement.
Most of people might even not know anything about this lawsuit and the settlement, still believes Reebok's falsely advertised information.
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