According to Associated Press, Reebok ads claimed that wearing EasyTone shoes leads to 28 percent more strength and tone in the buttock muscles and 11 percent more strength and tone in hamstring and calf muscles than regular walking shoes. But Federal Trade Commission (FTC) alleged this was false.
Usually, manufactures will fight back vigorously against such kind of accuses. But in this case, even Reebok acknowledged that "The allegations suggested that the testing we conducted did not substantiate certain claims used in the advertising of our EasyTone line of products".
And the result? A fine of $25 millions paid to FTC.
An astronomical figure to any ordinary persons. But, don't ever forget that for a market of $1.1 billion from this alleged EasyTone, $25 millions are nothing, just a cheap advertisement.
Most of people might even not know anything about this lawsuit and the settlement, still believes Reebok's falsely advertised information.
2011年9月30日金曜日
2011年4月30日土曜日
Live streamed royal wedding reigns on the Web
Voyager Set to Enter Interstellar Space
This labeled artist's concept shows NASA's two Voyager spacecraft exploring a turbulent region of space known as the heliosheath, the outer shell of the bubble of charged particles around our sun. After more than 33 years of travel, the two Voyager spacecraft will soon reach interstellar space, which is the space between stars. Credit: NASA/JPL-Caltech (NASA)
2011年3月18日金曜日
US Started Wish-based Evacuation from Japan
The American Embassy in Japan has issued a message for US citizens who wish to leave Tokyo as follows. It is later than some other country, and sounds like a precaution than panic.
Travel to Safehaven Locations in Asia
The U.S. Embassy in Tokyo informs U.S. citizens in Japan who wish to depart that the Department of State is making arrangements to provide transportation to safehaven locations in Asia. This assistance will be provided on a reimbursable basis, as required by U.S. law. U.S. citizens who travel on US government-arranged transport will be expected to make their own onward travel plans from the safehaven location. Flights to evacuation points will begin departing Japan on Thursday, March 17. There will be a limited number of seats available on evacuation flights departing from Narita and Haneda airports on March 17. Priority will be given to persons with medical emergencies or severe medical conditions.
Persons interested in departing Japan via USG-chartered transportation should proceed to Narita and Haneda airports or contact the US Department of State and Embassy Japan by sending an e-mail to JapanEmergencyUSC@state.gov or by calling 1-202-501-4444. Please provide the following information:
Name
age
place of birth
U.S. passport number, and
any special medical needs.
Immediate family members (spouses and children) who are not U.S. citizens must be documented for entry into the safehaven country and/or U.S., if that is your final destination.
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